Online video publishing has certainly taken the Internet by storm recently, making the use of video for marketing, promotion, news and PR online a true key strategic part and a crucial service differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.
Internet has lots of information and the average attention period of a web user today is measured in seconds. When web users search for their details at a search engine, they will get countless search results; when they visit your website, they may just spend a couple of seconds and little efforts to scan through what you are selling or proposing and decide whether your material, style, appearance and technique are a good suitable for what they were in fact looking for.
The Moments of Truth
These very first couple of seconds are important and if you can shipment clear and targeted message by providing a quickly, highly visual way to get their additional attention and engage their interest, you have done bingo.
Does this mean that you simply need to put simply up 10-min video tutorial on your site or just slamming some video contents up on your websites, you will instantly sell more services or products?
If this is your method of marketing with video online and wishing to get high conversion rate of traffic-to-sales, you will more towards getting disappointments than good news.
Three Crucial Rules to Market With Your Video
In order to make your video to effectively market your products/services online and communicate your product/service essential characteristics and characteristics within an extremely short amount of time in a special, unforgettable way. These are a few guidelines to follow:
1. Get Your Video Seen
If you desire your video to be your reliable marketing tool, it should be able to see by as many web users as possible. Don’t simply keep and tight your video inside your web site borders.
Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not just others can enjoy and speak about it, but they can easily download it, rearrange it, if not even publish it directly by themselves sites.
2. Little File Load Fast
Stats reveal that typical web users invest their time waiting for a page to load has to do with 7 seconds. Websites that take longer than 7 seconds to load, their visitors normally are on the edge of clicking away and go to other website.
Thus, you need to ensure your video file is small enough, preferably less than 1 megabyte and load almost in real time to keep the interest your visitors.
AVI is the most typical video format, the file size can quickly exist 10 megabytes for a short 2-3 minutes video; thus if you share your video in this format, you most probably will get click far from you visitors because of long loading time of your video file.
You should get a video format conversion tool to transform your video to a more internet friendly format such as SWF format.
3. Let Them Know It’s A Video, A Brief Video
If the web users do not know that it is a video, they won’t click it and play it; hence your video will get watch. So, you need to let the web users understand that the box is a video; the best way is to make it appear like a video/VCR-like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.
Let the web users know also this is a short video. No one wants to endure a thirty minutes presentation on the history of your company; be focused on your products/services and provide your messages preferable within 2 minutes.
Successfully market with video on the web is not just knocking some video material up on your websites, it more towards reliable video communication through video publishing sharing online. Learn more about YIVE 3.0 to help you build your online business empire 24/7 automatically.