In most cases, content marketing mistakes are the errors made in writing content that aim to attract readers. Such mistakes can be easily avoided through a thorough and clear understanding of the target market or audience. Keyword stuffing, confusing strategies, and unclear marketing plan or strategy are the most common mistakes.
Common Content Marketing Mistakes You Need to Avoid
If you have just launched your new content marketing campaign, then you are probably trying to figure out how to do it successfully. Of course, this is one of the key elements in your campaign. And one of the most important things that you must be cognizant of when trying to figure out how to do content marketing effectively is whether or not you have a complete and comprehensive content marketing strategy in place.
Here are some of the top content marketing mistakes that many businesses make and how you can avoid them and do better:
1. Inconsistent content
When it comes to generating leads from your digital marketing strategy, consistency is a must. Make sure that each content marketing piece you create fits the theme of your business or product. Avoid providing too much sales copy, instead provide details about your product or your business.
2. Fluffy content
Most digital marketing efforts fail because of the lack of content. Marketers often use words such as “you” too many times in their marketing efforts. As much as possible, do not use such terms unless you are specifically referring to the audience. If you want to target an adult audience or a female audience, include them in your content marketing strategy by incorporating their names in your content marketing.
3. Inconsistent search engine optimization
One of the biggest mistakes in SEO is to create content that is not SEO friendly. Content that is not SEO friendly can also lead to loss of audience. Make sure you optimize each page and post for both Google and other search engines.
4. Poorly targeted audience
Sometimes, when you fail to reach out to your target audience, this will affect your marketing efforts. Try to create high quality content for your audience so that they can relate to it and get what they are looking for.
5. Blog posts that seem like spam
Content marketing is all about getting your audience to engage with your brand. You don’t want your blog posts to come off as spam. Make sure you research your keywords and choose the best ways to express yourself in your blog posts.
6. Marketing with too much information
Marketing is all about giving your audience useful and relevant information. Too much information can actually turn away your audiences. Instead, create content marketing strategy that targets your audience specifically. For instance, if you are targeting the MBA audience, create content marketing strategy posts that contain useful tips and how-to guides, rather than just a laundry list of what you do.
7. Inconsistent keyword and SEO optimization
Many people make the mistake of choosing too many keywords in their blog posts and content marketing efforts. This makes it difficult to rank well for these terms in organic searches. Instead, choose the right keywords and use them sparingly throughout your post and on your website. Remember that an interesting and engaging keyword rich headline will always get your audience’s attention, regardless of the niche that you are targeting.
8. Making mistakes in link building and backlinking
Content marketers often overlook link building strategies and focus more on creating quality and original content. The problem with this strategy is that it doesn’t directly target your target audience. If you are aiming to target the right audience, you need to create content that is truly relevant to them. You also need to optimize your backlinks for better SEO results.
9. CTC (customer touch points) in content marketing
A great way to get your audience excited about your products or services is through customer touch points like video and podcasting. These are two mediums that allow you to engage your audience in a more personal manner. Unfortunately, marketers make the mistake of posting promotional videos or podcasts without giving people a chance to give their feedback or ask questions.
10. Using the same old promotional tactics
While it’s important to have a strong content marketing plan, it’s also wise to avoid reinventing the wheel. Marketers should look to other companies or experts in their industry for ideas and guidance. Rather than coming up with a plan from scratch, you can use what works from other companies. You can also make use of resources such as YouTube and articles. This is one of the most common content marketing mistakes to avoid immediately.
11. Creating duplicate content
One of the biggest mistakes to avoid is creating content that already exists. Marketers shouldn’t just copy content from other sources, but they should make sure they add value by offering something new. For example, instead of creating an article that contains quotes from famous business people, you can write your own unique article filled with advice and facts about your target audience. You can also come up with a unique concept that you can share with your audience in your own content.
Content marketing efforts without proper guidance could be very challenging. It’s not as simple as finding a couple of good blogs and posting consistently. In fact, this process took me nearly two years struggling to figure out how to do content marketing successfully and only after having a stroke of enlightenment did I figure out the right strategy.
I found that having a clear goals of what you want to accomplish from writing content and how you want to accomplish it is the most important thing. Once you have written down your goals, you’ll be better prepared to outline the process of how you will achieve your goals and how you’ll start. Your goals are your starting point, but if you don’t have a clear mission statement, you’ll be running around like headless chicken with at shirt on.
Identifying and understanding your target audience is other crucial things to do. This is where most people mess up when it comes to creating an online content marketing strategy. The problem is that people don’t know who their audience is or how to find it. So instead of targeting everyone with your message, find a group of people who are likely to be interested in what you have to say. Then tailor your message to that specific group of people so that you can convert your traffic into sales and make a profit.