Category Archives: Marketing Update

Consists of the latest marketing tips, ideas, news and updates from various resources and experts in the field to help you keep updated with the newest marketing strategies and trends.

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How to Fix Schema Validation Errors

How to Fix Schema Validation Errors

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s […]

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How to Run Nonprofit Marketing Ads

How to Run Nonprofit Marketing Ads

One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing […]

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Unique Selling Proposition – What Is It & Why Your Business MUST Have It

Unique Selling Proposition – What Is It & Why Your Business MUST Have It

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of […]

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Your Whole Website is Part of Your Content Marketing Strategy

Your Whole Website is Part of Your Content Marketing Strategy

It’s almost inevitable. We sign on a new client who is looking to create an amazing content strategy. We have a kickoff call and they tell us, “Yeah, we just launched a new website and now we’re ready to really dive into our content marketing strategy.” My heart sinks. They just launched a new site, […]

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Best Call Recording Software

Best Call Recording Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Call recording software is a useful tool for businesses and individual users alike. From quality assurance to employee training, compliance, record-keeping, dispute resolution, and more, there are dozens of reasons why organizations can benefit […]

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5 Steps for Using Paid Internet Advertising to Drive Conversions

5 Steps for Using Paid Internet Advertising to Drive Conversions

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few weeks ago, I was talking to a business owner in […]

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8 Visual Storytelling Tools and How They’ll Help Your Content Marketing

8 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Storytelling and visuals are two of the most powerful tools content marketers have. Both can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success. How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a […]

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How to Create a Content Marketing Strategy in 7 Easy Steps

How to Create a Content Marketing Strategy in 7 Easy Steps

One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing strategy. Instead, we […]

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How to Merge Twitter Accounts

How to Merge Twitter Accounts

If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth […]

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The Best Web Hosting Services (In-Depth Review)

The Best Web Hosting Services (In-Depth Review)

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best web hosting service for most people is DreamHost or Hostinger. Looking to get your site online? With today’s […]

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