Category Archives: Social Media

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How to Integrate TikTok to Your Video Marketing Strategy in 2021

How to Integrate TikTok to Your Video Marketing Strategy in 2021

Anyone in the social media marketing field is used to change. However, perhaps there’s never been such a dramatically abrupt change in the social media landscape as the emergence of TikTok in the past few years. After slowly gaining traction with younger audiences during its American debut in 2017, the platform’s popularity has exploded year […]

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What To Know About Keyword Research

What To Know About Keyword Research

The goal of any SEO strategy should be to rank as highly in Google as you can. The closer you can get to the top of search results, the better for you. Only around 2 to 3% of people visit the second page of any Google search. In total, most Google searches last less than […]

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The Futures of Social Media and Gaming Are Intertwined

The Futures of Social Media and Gaming Are Intertwined

In 2020, Epic Games and Travis Scott held a surreal virtual concert in “Fortnite.” It wasn’t the first time the video game developer had turned “Fortnite” into a virtual venue, but this show shattered its previous records by attracting more than 12.3 million people. One journalist called it “the beginning of a totally new type […]

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How to Use Instagram Story Highlights on a Brand Account

How to Use Instagram Story Highlights on a Brand Account

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile […]

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How Big Data Will Change the Future of Marketing

How Big Data Will Change the Future of Marketing

Big data refers to data sets too large and complex for traditional data processing and data management applications. These large volumes of data can be both structured and unstructured, and it can inundate businesses on a daily basis. It can also include the vast amounts of valuable user data that marketing companies and campaigns can […]

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“Battle of the Brands”: WeTransfer vs. Dropbox

“Battle of the Brands”: WeTransfer vs. Dropbox

For our latest installment of “Battle of the Brands”, we analyzed the social media strategies of two of the biggest players in the file sharing game: WeTransfer vs. Dropbox.  Using Mention’s powerful social monitoring features, we were able to get insights into how these SaaS businesses’ brand positioning affected their share of voice on social […]

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What Did the Trump Era Teach Us About Marketing

What Did the Trump Era Teach Us About Marketing

Every Strong Brand is Build on an Insight Whether you hate him, or you love him, Donald Trump is an amazing marketer. Throughout his life he has crafted and redrafted a brand without parallel. This is not a story about politics, but uses it as a backdrop to highlight some incredible salient points about marketing, […]

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25 YouTube stats and facts to power your 2021 marketing strategy

25 YouTube stats and facts to power your 2021 marketing strategy

If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some research into the best platforms to use. If you’re trying to figure out how YouTube fits into your approach, we have a list of 27 must-know YouTube statistics to help you understand how the platform is being used right […]

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How to Use Slack to Keep Your Remote Team Productive and Engaged

How to Use Slack to Keep Your Remote Team Productive and Engaged

Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the popularity of Slack speaks for itself.  In fact, the platform is now a staple of remote work as more and more teams rely on Slack as their all-in-one communications hub. And while Slack might seem […]

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