Category Archives: SEO

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How to Improve Your Website’s SEO Rankings: 5 Effective Ways

How to Improve Your Website’s SEO Rankings: 5 Effective Ways

Today, every website owner knows the importance of SEO. You need to make the most out of your website in order to stay ahead in a highly competitive market landscape. Ranking well is the ultimate sign that you are the best in your niche. So, how can you ensure that your sites stand out from […]

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Video SEO: How to Create Indexable Thumbnails for Website Videos

Video SEO: How to Create Indexable Thumbnails for Website Videos

Video SEO is a growing trend among webmasters that are using video content to promote their website. Video search engines are getting smarter and making it easier than ever to rank well. With video SEO, you can learn how to create indexable thumbnails for website videos that will be perfect for Google, Yahoo, Bing, and […]

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User Intent and SEO: What Webmasters Need to Know to Succeed

User Intent and SEO: What Webmasters Need to Know to Succeed

User intent is one of the key factors that separate search engines from other forms of internet marketing. It plays a crucial role in determining what web pages a web surfer will be exposed to and what search results will result from their search. In this article we’ll be discussing a basic overview of what […]

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Four Ways to Use Your Website Data to Discover Missed Sales Opportunities

Four Ways to Use Your Website Data to Discover Missed Sales Opportunities

30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing […]

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Get Inspired By These Brands’ Instagram Reels

Get Inspired By These Brands’ Instagram Reels

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.” On its creators’ account, the company announced it would be on the lookout for recycled content and stop recommending it to users […]

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Do Consumers Actually Shop Directly on Social Media Platforms

Do Consumers Actually Shop Directly on Social Media Platforms

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online, social media platforms — such as Facebook, Instagram, and WhatsApp –began rolling out […]

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The Plain English Guide to Demand-Side Platforms (DSP)

The Plain English Guide to Demand-Side Platforms (DSP)

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the […]

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The Beginner’s Guide to the Competitive Matrix [Template]

The Beginner’s Guide to the Competitive Matrix [Template]

Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? Whether you currently own or you’ re looking to start your own business, you need to do the same thing. A competitive analysis will help you identify your competitors and research their products, […]

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How to Manage Your Entire Marketing Budget

How to Manage Your Entire Marketing Budget

Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you ask is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template […]

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Save Time With Agile Email Marketing: Everything You Need To Know

Save Time With Agile Email Marketing: Everything You Need To Know

“Hey, would you mind sending a follow-up email?” You’re already barely keeping up with your workload when you get the dreaded, last-minute email request. With everything else on your plate, you now need to pause to get that second email out the door, and then play catch-up with everything else on your plate… Sound familiar? […]

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