Entrepreneur Lifestyle

SEO

May 17

6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive)

by Zen

Everyone knows that niches like fitness, travel, and tech are lucrative affiliate marketing opportunities. But big, broad niches like these are also fiercely competitive, making it hard for new sites to compete.  For example, you’re hardly likely to outrank the likes of TechRadar, Wired,...

Marketing Update

May 14

How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

by Zen

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs...

Marketing Update

May 10

Everything You Need To Know About Keyword Match Types

by Zen

Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads,...

SEO

May 10

10 Types of Blog Posts & How to Use Them Effectively

by Zen

When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal of your article and what your audience is looking for. Here are some popular types of blog posts to know, along with examples of how to use them: How-to guides Content hub...

Marketing Update

May 06

Where Are These Viral Social Media Platforms Now?

by Zen

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building a...

SEO

May 03

10 Types of Blog Posts & How to Use Them Effectively

by Zen

When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal of your article and what your audience is looking for. Here are some popular types of blog posts to know, along with examples of how to use them: How-to guides Content hubs Expande...

Marketing Update

May 02

How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers]

by Zen

Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a ca...

Marketing Update

May 02

Hiring an SEO Agency: What to Consider to Avoid Scams

by Zen

Anyone who has ever tried to level up their website’s search engine rankings knows it’s time-consuming. It requires a thorough understanding of how Google works. Besides that, you need a constant effort to stay up-to-date on the latest algorithms and trends. Successful businesses jump on good resu...

Marketing Update

Apr 28

How Does the TikTok Algorithm Work In 2022?

by Zen

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok's highly pers...

Marketing Update

Apr 26

Cold Calling in 2022: 8 Ways to Make it Work for Your Small Business

by Zen

A lot may have changed in how businesses go about sales and marketing with the ever-increasing digital marketing methods. But, cold calling is still a key component in a business’s marketing strategy. Even so, every sales representative will tell you that it isn’t for the faint-hearted. It can be...

SEO

Apr 26

Organic Marketing vs. Paid Marketing: What’s the Difference?

by Zen

The difference between organic marketing and paid marketing is that organic marketing focuses on attracting traffic for free while paid marketing involves paying for traffic. Both have their uses, and one isn’t inherently better than the other. In this guide, you’ll learn why that...

Marketing Update

Apr 24

Content Mapping 101: The Template You Need to Personalize Your Marketing

by Zen

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help the...

Marketing Update

Apr 21

How Can an Instagram Bot Help You Grow an Audience in 2022?

by Zen

Growing an Instagram audience in 2022 can become more challenging as more bloggers and businesses emerge. Therefore, you need to be overly active with interacting with your IG customers to encourage them to visit your account more often. If you just registered an Instagram profile, you can get you...

Marketing Update

Apr 20

How to Make an Animated GIF in Photoshop [Tutorial]

by Zen

Animated GIFs are great additions to your marketing. They're easy to consume, provide a new way to capture your viewers' attention, and can have a serious emotional impact. The best part about GIFs is that they aren't too hard to make. If you have access to Photoshop and a few minutes to spare,...

SEO

Apr 20

How to Do an SEO Log File Analysis [Template Included]

by Zen

Log files have been receiving increasing recognition from technical SEOs over the past five years, and for a good reason. They’re the most trustworthy source of information to understand the URLs that search engines have crawled, which can be critical information to help diagnose problems with...